Atlantic Packaging

Holiday Campaign 2025

Google Display & YouTube Ads Strategy

Delivering Joy This Holiday Season • Campaign Ends January 9, 2026

Campaign Overview & Objectives

Campaign Theme: Delivering Joy This Holiday Season
Primary Goals: Website visits + Video engagement & brand awareness
Target Markets: Ontario & Quebec, Canada
Campaign Duration: December 23, 2025 - January 9, 2026
Budget Range: CA$1000 - CA$1300 monthly

Campaign Strategy & Execution

Multi-Channel Approach: Google Display Network + YouTube Ads
Creative Focus: Holiday messaging, sustainability values, brand storytelling
Targeting: Audience list shared by the client + Interest / Affinity audiences

Top Keywords: Corrugated Box Category

Rank	Keyword	Monthly Searches	Competition
1	corrugated box	12,100	High
2	corrugated board	1,300	High
3	corrugated box company	210	High
4	corrugated box supplier	210	High
5	printing on corrugated boxes	320	High
6	printed corrugated box	320	High
7	corrugated board box	20	High
8	corrugated board printing	20	High

Top Keywords: Packaging Category

Rank	Keyword	Monthly Searches	Competition
1	packaging box	6,600	High
2	corrugated packaging	1,000	High
3	corrugated packaging companies	260	Medium
4	corrugated supplies company	260	Low
5	corrugated supplies	210	Low
6	recycled paper packaging	210	High
7	corrugated supplier	110	Medium
8	corrugated packaging suppliers	20	Medium

Top Keywords: Retail & Display Category

Rank	Keyword	Monthly Searches	Competition
1	retail packaging	1,000	High
2	retail packaging supplies	590	High
3	retail box packaging	390	High
4	retail packaging boxes	390	High
5	corrugated display	320	High
6	corrugated display boxes	90	High
7	display packaging	210	High
8	display packaging boxes	110	High

Top Keywords: Product & Box Category

Rank	Keyword	Monthly Searches	Competition
1	product packaging boxes	590	High
2	product packaging supplies	590	High
3	product packaging company	320	High
4	paper box packaging	320	High
5	box packaging suppliers	170	High
6	box packaging company	140	High
7	paper box supplier	110	High
8	paper box companies	170	Medium

Top Keywords: Brand & Specialty Category

Rank	Keyword	Monthly Searches	Competition
1	atlantic packaging company	320	Low
2	corrugated packaging companies	260	Medium
3	box packaging suppliers	170	High
4	recycled packaging boxes	170	High
5	corrugated packaging box	140	High
6	paper packaging company	90	High
7	corrugated packaging suppliers	20	Medium
8	paper packaging supplier	50	High

Google Display Ads Campaign (Standard)

Campaign Type: Google Display Network (GDN) - Brand Awareness + Website Visits
Primary Goals: Website visits, brand awareness, holiday messaging reach
Target Locations: Ontario & Quebec, Canada
Budget Range: CA$500 - CA$700 monthly
Campaign Period: December 23, 2025 - January 9, 2026

Display Ads Strategy & Execution

Placement Strategy: Reach users on 2M+ publisher sites across Google Network
Audience Targeting: Audience list shared by the client + Interest / Affinity audiences
Creative Formats: Google Display Ads (320 × 100, 300 × 250, 300 × 600, 728 X 90)
Bid Strategy: Website Visits or Maximize Clicks

Display Ads Performance Estimations (Campaign Period)

Metric	Conservative	Expected	Optimistic
Est. Impressions	140K - 180K	180K - 250K	250K - 320K
Est. Clicks	1.2K - 1.6K	1.6K - 2.2K	2.2K - 3K
Avg. CTR	0.8% - 1.0%	0.9% - 1.2%	1.0% - 1.4%
Avg. CPM	$2.50-$3.50	$2.00-$3.00	$1.50-$2.50
Total Campaign Cost	$350K - $630K	$360K - $750K	$375K - $800K
Website Visits (40-60%)	480 - 960	640 - 1,320	880 - 1,800
Cost Per Visit	$0.52-$1.04	$0.45-$0.86	$0.39-$0.68

Display Ads Success Metrics & KPIs

KPI Metric	Target Range	Industry Benchmark
CTR (Click-Through Rate)	0.9% - 1.2%	0.5% - 2.0%
CPM (Cost Per Mille)	$2.00 - $3.00	$0.50 - $5.00
Total Impressions	180K - 250K	Varies by budget
Cost Per Visit	$0.45 - $0.86	Varies by conversion

Google YouTube Ads Campaign

Campaign Type: YouTube Ads - Video Engagement + Website Visits
Primary Goals: Video views, audience engagement, brand awareness, landing page visits
Target Locations: Ontario & Quebec, Canada
Budget Range: CA$500 - CA$600 monthly
Campaign Period: December 23, 2025 - January 9, 2026

YouTube Ads Strategy & Execution

Video Content: Delivering Joy Holiday video (40 seconds) + Bumper ads (6 seconds)
Placement Strategy: Skippable in-stream ads + Bumper ads (non-skippable)
Audience Targeting: Audience list shared by the client + Interest / Affinity audiences
Bid Strategy: Target CPV (Cost Per View) for engagement optimization
Focus: Compelling storytelling, holiday message, sustainability values, brand recall

YouTube Ads Performance Estimations (Campaign Period)

Metric	Conservative	Expected	Optimistic
Est. Impressions	80K - 120K	120K - 160K	160K - 200K
Est. Video Views	4K - 7K	6K - 10K	8K - 14K
View Rate (VTR)	5.0% - 6.5%	5.5% - 7.5%	6.5% - 9.0%
Avg. CPV	$0.06-$0.10	$0.05-$0.08	$0.04-$0.07
Total Campaign Cost	$240 - $700	$300 - $800	$320 - $980
Website Visits (15-25%)	600 - 1,750	900 - 2,500	1,200 - 3,500
Cost Per View	$0.06-$0.10	$0.05-$0.08	$0.04-$0.07

YouTube Ads Success Metrics & KPIs

KPI Metric	Target Range	Industry Benchmark
View-Through Rate	5.5% - 7.5%	2.0% - 10%
CPV (Cost Per View)	$0.05 - $0.08	$0.03 - $0.15
Total Video Views	6K - 10K	Varies by budget
Click-Through Rate	3.0% - 5.5%	1.0% - 6.0%
Cost Per Website Visit	$0.15 - $0.65	Varies by conversion

Target Audience by LinkedIn Industries & Job Functions

Segment 1: B2B Manufacturing & Retail Buyers

Industries: Apparel Mfg • Food & Beverage Mfg • Paper & Forest Products • Building Construction • Chemical Mfg • Furniture Mfg • Wood Products • Plastics/Rubber Products

Job Functions: Business Development • Purchasing • Operations • Engineering • Sales

Segment 2: Eco-Conscious & Sustainability Leaders

Industries: Climate Technology Mfg • Machinery Mfg • Transportation Equipment • Textile Mfg • Wholesale Food/Beverage • Wholesale Furniture • Paper Products

Job Functions: Marketing • Product Management • Engineering • Quality Assurance • Operations

Segment 3: E-Commerce, Retail & Distribution

Industries: Online & Mail Order Retail • Food & Beverage Retail • Retail Building Materials • Wholesale Computer Equipment • Wholesale Hardware • Medical Equipment Mfg

Job Functions: Sales • Customer Success & Support • Purchasing • Operations • Business Development

Key Campaign Strategies

Multi-Channel Synergy: Display + YouTube ads work together for frequency and reach
Landing Page: Direct traffic to Thank You & Happy Holidays page for consistent messaging
Conversion Tracking: Monitor website visits, video engagements, and user interactions
Holiday Focus: Emphasize emotional connection, gratitude, and sustainability values

Combined Campaign Budget & ROI Projection

Campaign Channel	Budget Range	Est. Visits	Strategy
Display Ads (Standard)	CA$500 - $700	640 - 1,320	Brand awareness + Website traffic
YouTube Ads	CA$500 - $600	900 - 2,500	Video engagement + Website visits
TOTAL CAMPAIGN	CA$1,000 - $1,300	1,540 - 3,820	Blended Approach

Delivering Joy & Building Connections

Strategic Holiday Campaign for Sustainable Growth

Atlantic Packaging

Delivering Beyond the Box • Campaign Ends January 9, 2026

Google Display & YouTube Campaign • Ontario & Quebec, Canada